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都市日報帶挈 免費報聲價十倍  led to a price rise for all the free newspaper to tenfold

2016-08-20

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Urban precious higher headline prices

In fact, although <Metro> is the first free newspaper, but since the launch of the headlines, its market position has been advanced. According to the city website data, the average daily circulation of the newspaper and got only four second extreme daily readership of an average of only seven hundred twenty-five thousand people, while the average daily circulation headlines last year, has twice as much, reaching eighty-eight extreme, is the market’s highest circulation newspaper, also in Hong Kong most read newspapers. Ipsos Media Atlas survey, the average readership headlines last year amounted to one hundred fifty-one million.

every six years will be renewed once. According to the above three factors is estimated that the value of all the city $ 200 million, it is absolutely worth more than the headline number.

<Metro> can sell at high prices, other complimentary newspapers and therefore price rise ten times, in fact its not by luck. Because few newspaper business capacity is far better than the traditional newspaper. Half of the contents are advertisements. Regarding to headlines’s full page advertisement costs about thirty thousand HKD, the daily advertising revenue can reach more than two million HKD, which has not been the highest bid count Front cover. In month issued 20 days, Friday, excluding large advertising rise count, the most conservative monthly ad revenue of more than 140 million one year, then more than five hundred million HKD. Last year, the Sing Tao Group’s total advertising revenue was only 1.6 billion HKD, accounting for a headline has more than three percent.

 

2013-7-19

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